Every project opens in a new tab. Concept projects are for invented brands, and each one says so.
molten // concept
Food brandConcept
Molten
What it is
A concept site for an invented small-batch sauce brand. The jar is a 3D model built in code: glass, sauce, lid and label.
What it solves
A premium food product has to look expensive before anyone tastes it. A glass jar drawn live in the browser follows the scroll: it turns while the story of fire, time and hand is told, lifts its lid to let the steam out, then changes sauce colour and label with each of the four flavours. Ingredient cards, a shop and a working cart close the page.
Concept project. The brand, the flavours and the prices are invented, and the checkout is not connected.
A personal site and media kit for an invented travel creator. The portrait is an AI-generated image.
What it solves
A creator's site has two jobs: feel like the person, and close brand deals. It opens on a film cut from her own trips, with her name and a torn-paper portrait on top and travel objects springing out of her head. Then a dotted globe turns to each stop of her year as you scroll, flies the route and stamps a passport, with the live local time in every city. A media kit with animated numbers and a rate card closes the deal.
Concept project. The creator, the numbers, the brands and the prices are invented.
A concept site for an invented independent advisory firm that helps family businesses through sales and mergers.
What it solves
A firm selling advice has to show its attitude, not just claim it. A slow film climbs the facades around Lincoln's Inn Fields behind a plain promise. Then, as you read, a red pen strikes the market-standard engagement letter one clause at a time, the firm's own terms are written in, a partner adds a note in the margin and the letter is signed. Outcomes are listed honestly, including the ones where the advice was not to sell.
Concept project. The firm, its partners and its matters are invented.
A concept site for an invented slow-fashion womenswear label. Dark, cinematic, and built around cloth.
What it solves
A fashion brand that has no product photography yet still has to feel like a real label. The page is laid on linen woven thread by thread in the browser, and each garment in the collection is shown as a pinked fabric swatch that turns to the next cloth as you scroll. A single thread, led by a needle, sews the page together, and the lifetime mending promise is shown rather than told: a torn piece of cloth is darned stitch by stitch.
Concept project. The brand, the copy and the prices are invented, and nothing is for sale.
A concept site for an invented comedy creator. The character and his photographs are AI-generated, not a real person.
What it solves
A comedy creator's site has to be funny in the first second and clear about business by the third. Bouncing letters, floating comments, stickers you can drag and a button that hypes you up with a burst of confetti. His shows live on a chunky TV that changes channel as you scroll, static and all. Then a plain brand menu with three ways to work together.
Concept project. The creator, the shows and the prices are invented.
Website for the Center for Sport Science and Performance, a student initiative being set up in Porto Velho, Brazil.
What it solves
An initiative that is just starting has to look serious without pretending to be bigger than it is. The site lays out the mission, the pillars, the projects and an invitation to take part, and says on the page that the group is still being set up and does not yet officially represent any institution. No invented numbers, no borrowed names.
The site of a college cheerleading team in Porto Velho, Brazil, and the ticket shop for its party.
What it solves
Student parties usually sell through a ticketing platform that keeps a cut and owns the buyer list. This one sells directly through the team's own payment account: Pix or card, one QR code per ticket, transfers between friends, and a door scanner that runs on any phone and flags a ticket that was already used. The page opens on the team's own photos in blue and gold under falling metallic confetti, which bursts into the party crest as you scroll.
A women's clothing store in Porto Velho, Brazil. A one-page showcase with ordering over WhatsApp.
What it solves
A new store has to look established before it has sales volume. The site opens like a fashion lookbook, the first collection hangs on a rail that slides as you scroll, each piece swaying on its hanger, and a sample chat writes itself to show how ordering works. Every piece opens a WhatsApp chat with its name already in the message. No cart, no checkout, and no price or claim the store has not confirmed.
A concept site for an invented landscape architecture studio working across the UAE.
What it solves
High-end services sell on atmosphere and proof. A desert at golden hour drawn live in the browser, then the studio's method shown, not told: scrolling runs a July day over a garden plan, the sun crosses it, every tree and wall casts its shadow, and the share of the terrace in shade is measured live. Full-screen project panels, a before-and-after slider and a proposal request keep the page calm and confident.
Concept project. The studio, its projects and its clients are invented.
Someone deciding whether to hire a small studio wants to see the product before they sign anything. The site opens on the studio's own mark, two bars of velvet drawn live in 3D, which part like a curtain as you scroll to reveal a hand-picked set of client sites turning in a ring, each one playing its own recording.